User-Centered Product Design – Considering All The Users
Many product designers practice user-centered design, carefully considering the user’s interaction with the product. However, it’s important to not simply consider the primary user, but also the users, or actors, throughout a products life cycle. By thinking beyond the primary user, you can often uncover unique features that may improve
Partnering for successful product design
Sometimes two great ideas come together to create something bigger. We’ve had the opportunity to work with some great partners to provide turnkey solutions for some very specific challenges. A recent collaboration with InCadence Strategic Solutions was one such project, where together, we provided defense and law enforcement a rugged
The Impact of Design on Business Results
We see companies wrestle with decisions about investing in product design often. It’s well documented that good design wins market share and builds brands. However, does a company invest in a subtle evolution or a deeper, blank-page approach? Thanks to a recent conversation, we’re fortunate to be able to share
Rapid Product Design and Jumping From Planes
Product Design in Real-time. I showed up at the airfield for the day’s first jump at 0800. Paratroopers were prepping their oxygen masks. They were jumping 19,500 feet today, so we’d have to pre-breath O2 on the bird and under canopy. I was anxious to get feedback from the
The Language of Rugged Design
We often use short-hand terms around here to explain rugged design, expecting that everyone will know exactly what we mean. Stopping to think about it, the dictionary’s definition for rugged doesn’t really illustrate what we mean by rugged in the context of product design! So, we decided to outline the
7 Ways to Avoid Crap Traps
If you’ve ever cleaned dog poop out of the sole of a boot, you already know something about crap traps – in that case a literal crap trap. We really use crap trap as a metaphor, but they are areas of a rugged design that hold dirt or water