We see companies wrestle with decisions about investing in product design often. It’s well documented that good design wins market share and builds brands. However, does a company invest in
The surprise… It was about 10 minutes through a design review. All eyes were fixed on the projector screen evaluating the newly presented concepts. My voice was the only
It’s a common refrain from new clients: “we hired a design firm to do a previous project. They made a nice design but when we found out what it was
There’s a great meme floating around out there with the title “engineering flowchart”. It’s been around in several versions for many years so I assume it’s public domain. It sort
Several years ago, we started hiring our engineering interns out of high school in addition to college students. We didn’t have a bad experience with college interns, it’s just that
If you work in a creative field and care about what you do, then you have probably felt personally attacked when given harsh criticism. Handling criticism is an important part
