Warfighters Value Good Design
Do warfighters care about good design? The answer is, yes, they do. How do we know? Well, even though the US Government spends millions developing equipment, many soldiers spend their
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10, 2019
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08, 2019
3 Reasons to bring in outside help with your Rugged Product requirements
As the visionary for your company, everyone is counting on you to execute new product ideas. You probably have an excellent in-house team of designers and/or engineers with deep knowledge
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03, 2019
Partnering for successful product design
Sometimes two great ideas come together to create something bigger. We’ve had the opportunity to work with some great partners to provide turnkey solutions for some very specific challenges. A
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02, 2019
The Impact of Design on Business Results
We see companies wrestle with decisions about investing in product design often. It’s well documented that good design wins market share and builds brands. However, does a company invest in
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02, 2019
Rapid Product Design and Jumping From Planes
Product Design in Real-time. I showed up at the airfield for the day’s first jump at 0800. Paratroopers were prepping their oxygen masks. They were jumping 19,500 feet today,
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10, 2018
The Language of Rugged Design
We often use short-hand terms around here to explain rugged design, expecting that everyone will know exactly what we mean. Stopping to think about it, the dictionary’s definition for rugged
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07, 2018
7 Ways to Avoid Crap Traps
If you’ve ever cleaned dog poop out of the sole of a boot, you already know something about crap traps – in that case a literal crap trap. We
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07, 2018
Effective Use of Physical Models In Product Development
The surprise… It was about 10 minutes through a design review. All eyes were fixed on the projector screen evaluating the newly presented concepts. My voice was the only
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07, 2018
The Power of a Concept Bill of Materials
It’s a common refrain from new clients: “we hired a design firm to do a previous project. They made a nice design but when we found out what it was
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07, 2018