As the visionary for your company, everyone is counting on you to execute new product ideas. You probably have an excellent in-house team of designers and/or engineers with deep knowledge
Sometimes two great ideas come together to create something bigger. We’ve had the opportunity to work with some great partners to provide turnkey solutions for some very specific challenges. A
We see companies wrestle with decisions about investing in product design often. It’s well documented that good design wins market share and builds brands. However, does a company invest in
Product Design in Real-time. I showed up at the airfield for the day’s first jump at 0800. Paratroopers were prepping their oxygen masks. They were jumping 19,500 feet today,
We often use short-hand terms around here to explain rugged design, expecting that everyone will know exactly what we mean. Stopping to think about it, the dictionary’s definition for rugged
If you’ve ever cleaned dog poop out of the sole of a boot, you already know something about crap traps – in that case a literal crap trap. We
The surprise… It was about 10 minutes through a design review. All eyes were fixed on the projector screen evaluating the newly presented concepts. My voice was the only
It’s a common refrain from new clients: “we hired a design firm to do a previous project. They made a nice design but when we found out what it was
There’s a great meme floating around out there with the title “engineering flowchart”. It’s been around in several versions for many years so I assume it’s public domain. It sort