A product strategy underpins a products life cycle and directs future development. Focused by a specific target audience and user profile, the product strategy illustrates an organization’s vision for how they will impact the market. Further, a strategy often details the direction the company is going, how the business’ objectives will be met, and how success will be measured.
The goal of this overarching strategy is to create a “design language” where the character of the brand is seen across a continuum of different, and sometimes diverse, products. This continuity builds customer familiarity and loyalty, as well as brand equity.
Juggernaut has, over many years, supported product strategies but also developed the entire design language for organizations across many industries. Guided by the business objectives of an organization and a comprehensive user profile, the design of a product often establishes the benchmark for which an entire product strategy emerges.