Design definition is simply the act of defining the problem to be solved by the design and engineering team. We start with the outcome desired and work backwards to identify all requirements for a more predictable and efficient development process.
To quote Tim Brown of IDEO:
Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology and the requirements for business success.
What kind of product are you developing? What user and environmental considerations are there? What internal considerations do you have?
Although many companies, even experienced users of Industrial Design services, often feel they know the answers to these questions, the reality is that often the answers aren’t detailed at the start. It’s for this reason that projects can end up late and over-budget. Even worse, is when companies realize mid-stream that they can’t deliver on their intended objectives.
Thus, Juggernaut Design puts a special focus on working with clients to uncover unintended potential requirements, test assumptions, and detail project deliverables. These include but are not limited to: retail price points, manufacturing costs, client contributions, internal footprints, intended and unintended user inputs, environmental conditions, and product life cycles.