Concept development is the process of isolating what’s important to users, the environment, and ultimately the manufacturing, then embodying this synthesis in physical form. Creativity requires fluency, flexibility of ideas and exploration. A process of generating new ideas, it is supposed to be organic rather than analytical.
The goal of the concept development phase is to translate business objectives and user requirements into physical form. The initial concept development process is important because a better design process leads to a better design outcome. Exploration is essential to testing and refining concepts that better address to the requirements at hand; solving the problems presented by the product strategy. Decisions made during the early stages of design tightly constrain future options. It is estimated that 70% of the cost of a product is determined in the first 30% of the design cycle.
One of the key strengths of the Juggernaut team is their twenty plus years of success working collaboratively with clients to quickly understand requirements that lead to a range of concepts. These concepts are varying perspectives on the design challenge which are tested and refined so that they align with brand objectives, but also resonate with users.